01
TCR SOUTH AMERICA
An international race weekend resolved against the light.
CIFRE.MEDIA
FILM PHOTO STORY
CIFRE.MEDIA
IT ONLY
IT ONLY
HAPPENS ONCE.
An audiovisual studio in Buenos Aires. We film and photograph what does not repeat itself: a lap, a service, an entrance, a race. Then we cut it so it reads without being explained.
Motorsport and automotive are the specialty. They are not the limit.
SELECTED WORK
FOUR
FOUR
SHOOTS.
116 PHOTOGRAPHS
14 CLIPS
2025 — 2026
02
ALTA GRACIA
Overcast, no free contrast: it holds up on composition alone.
- SERIES TCR
- CIRCUIT Oscar Cabalén, Córdoba
- ROLE Fotografía
03
AUTOMOTIVE
A road car brings no context with it: you build it one.
- TYPE Track day / retrato de auto
- LOCATION Buenos Aires
- ROLE Dirección / Fotografía
04
TC2000
Taking the cars off the circuit and onto the street.
OPEN PROJECT→
BRANDS THAT TRUSTED US
LATEST
DROP 001
SALTA GRAND PRIX
Four frames from the latest TC2000 coverage in Salta: the build-up downtown, the band on track, the cockpit and the podium.
SEE ON INSTAGRAM→ SALTA · 2025
FOUR
CRAFTS.
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Brand pieces, aftermovies and social cuts. Direction, camera and edit in one head, so the idea does not get lost between hands.
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Coverage, portrait and product. Photography that works for the team, the driver, the chef and the sponsor the day it is delivered.
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Before the camera turns on: what gets told, in what order and for whom. A short outline is worth more than an extra shoot day.
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Selects, grading and delivery in the formats each use needs. Material arrives ready to publish, not ready for more work.
EXPLORE
WHERE ARE
WHERE ARE
YOU FROM?
Pick your industry and see how it gets told. If yours is missing it is because there is no published piece yet — not because it cannot be done.
MOTORSPORT
The full weekend: practice, qualifying, race and pit box. Delivered same-day so the team can publish while the race still matters.
PUBLISHED WORK
AUTOMOTIVE
Car portraiture, static and moving. Closed garage for the shape, panning on track for the speed, and a short selection instead of two hundred identical frames.
PUBLISHED WORK
SPORT & ATHLETES
Competition portraiture: the face before the start and the face after the flag. It serves the athlete, the sponsor and the press, from the same set.
NO PUBLISHED PIECE YET
START ONE
EVENTS
The event is not the stage: it is the people watching it. Coverage of the build-up, the peak and the aftermath, with cuts ready to publish that same night.
NO PUBLISHED PIECE YET
START ONE
BRAND
A short piece that explains what the brand does without anyone having to explain it. Outline, shoot and edit; the vertical cut-downs come out of that.
PUBLISHED WORK
LIFESTYLE
Product and person in one frame, real light, no plastic. Framed for social from the start, not cropped for it afterwards.
NO PUBLISHED PIECE YET
START ONE
NOT
filmed yet
YOUR INDUSTRY
Food, fashion, technology, health, music. The way of working does not change: decide what gets told, shoot it in a day, deliver it ready to publish.
NO PUBLISHED PIECE YET
START ONE
STORIES
VISUAL
VISUAL
JOURNAL.
Loose moments from real shoots. They last what they last and never happen again.
THE NIGHT BEFORE
The main square packed twelve hours before anything starts. A race weekend begins downtown, not on the grid, and half the story is right there.
THE BAND ON TRACK
Before the start, a brass band crosses the asphalt in red uniform. It lasts ninety seconds and never happens again. Filming it is a decision made on the spot.
INSIDE THE HELMET
Two minutes of silence with the harness on, before they shut the door. It is the one frame of the whole weekend that cannot be repeated.
AFTER THE FLAG
The podium lasts four minutes and resolves in two: the embrace and the sparks. Everything else is protocol, and protocol does not get filmed.
ABOUT
FILM.
PHOTO.
STORY.
CIFRE.MEDIA is not an agency with a rotating crew. It is a way of working: one person decides what gets told, films it, photographs it and cuts it. Nothing gets translated twice.
WHO
Santiago Cifre. Direction, camera and grading out of Buenos Aires. Years of working trackside left a method: arrive early, decide the frame with the place still empty, and be ready when the thing happens exactly once.
“If it can be told with one frame, I don’t use two.”@cifre_ph→
- 116
- PHOTOGRAPHS
- 4
- SHOOTS
- 2
- COUNTRIES
